Hellò is a territorial marketing project born to relaunch local economy in the urban centers, encouraging citizens to shop in their own city stores.

Conceived and designed by Origami in collaboration with Confcommercio, Hellò is a community with over 12.000 active users.

From the app every user can access to a personalized digital card, managed by an advanced loyalty mechanism. The operation of the Hellò Card is similar to the ‘Fidelity Cards’ of the big distribution. For each purchase, you gain points with a precise euro value, to use in future purchases.

The card works in a vast circuit which includes shops, restaurants and stopping places. Practically each commodity sector is represented in a virtuous circuit of small companies which wish to "embrace" their own clients and thank them for their fidelity.


Visual Design

Brand Identity

UI/UX Design

Creative Direction

Responsive Design



Video Production


Technical Strategy

UX Strategy


System Architecture

Content Management System

Frontend Development


iOS App

Android App

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